Towards dawn wheel loader market

Recently, in December 2011 officially announced wheel loader sales data. From the situation throughout the year, total sales of 17.8352 million units, an increase of 6.9%. Despite the steady improvement in sales, but the year showing a "high low" trend, especially in the second half of 2011, the economic environment, excavator sales have fallen sharply, the industry boom in the near future is not optimistic.
Fear no hope for early recovery
In the past year, the railways, real estate investment industry declined significantly, which directly led to the construction machinery industry demand decreased significantly. In all engineering machinery products, excavators usually monthly statistics released earlier products, it also reflects changes in the data of well-being of the entire industry. December, the tire road roller industry sales fell 38.8% total, a decline of 4.6% in November year on year decline of more than 5.8 percentage points. 2011, the excavator industry, annual sales rose about 6%, in line with market expectations; from the enterprise perspective, foreign brands in addition to Caterpillar, the year on year decline was generally more than 50%, the majority of domestic brands fell; the chain, the majority of enterprises downward trend; trend from month to month, excavator industry demand is still hovering at the bottom, no clear signs of recovery.
Since 2008, through the analysis of the data, I learned that, due to the characteristics of market demand, sales of excavators has obvious seasonal: usually in March each year is the year of peak sales data, and enter the sales season is July and August . However, in 2011, the excavator market in a very unusual phenomenon: the "high low" season features more prominent, sales in March reached 44,150 units, setting a new monthly high over the years, quite a blowout means. However, after 7, the low in August after the magnetic separator sales did not pick up, units sold in December 8495 is nearly two years to create a new low monthly data, the data is only about March 1 / 5. This indicates that the situation with the economic downturn continues, slowdown in investment caused by the impact of the real economy is gradually increasing, demand for products quickly weakened.
The good news is that with the growing competition in the market, domestic sales accounting for listed companies, diesel generator continued to rise in the import substitution model continue to erode market share from foreign manufacturers. Sany excavator sales in 2011 to 2.0613 million units, an increase of up to 45.6%, firmly secured top spot in sales in the domestic excavator; Liugong excavators 7438 units sold, up 32.3%; Building Industry Sales excavator 4253 units, up 48.4%. Securities, research reported on January 10, 2011, domestic brand market share reached 40.4%, compared with 2010 improved significantly by 10.6%; foreign brands from 70.1% in 2010 down to 59.6%. Orient Securities Research reported since early 2011, foreign brands accounted for the trend showed significantly lower: 12 months, significantly decrease the proportion of foreign capital, while the monthly market share Sany staggering 19.20%, highlighting the strong hydraulic crawler crane in China The momentum import substitution.